While managing up is an incredibly valuable skill for virtually any type of boss, this book provides refreshingly practical and candid insight into the best practices and techniques that project managers have successfully used for decades to manage a wide variety of senior-level stakeholders. The Unwritten Rules of Managing Up: Project Management Techniques from the Trenches by Dana Brownleeīerrett-Koehler Publishers © 2019 (184 pages)
Supported by varied and innovative case studies from a variety of industries, this book is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content. Superhuman Innovation: Transforming Business with Artificial Intelligence by Chris Duffey With impressive interviews from leading ad agencies and copywriters across the globe, this book offers practical insight into human decision making and consumer engagement, and inspires the clear-cut confidence needed to create, quantify and sell stand out copy in a cluttered marketplace. Persuasive Copywriting: Cut Through the Noise and Communicate With Impact, Second Edition by Andy Maslen With an aim to create a cross-functional mindset in students and practitioners, this book provides a wide overview of relevant supply chain concepts and sets out the challenges that need to be overcome in order to find practical ways of implementing them in a real company situation. Mastering the Supply Chain: Principles, Practice and Real-Life Applications by Ed Weenk
The 30 Day MBA: Your Fast Track Guide to Business Success, 5th Edition by Colin BarrowĬontaining insightful case studies from leading organizations, this practical book equips you with essential hard knowledge and provides the tools and techniques you need to seize business opportunities and implement strategies successfully. New book titles are added to Skillsoft Books each week. New E-Book Highlights from Skillsoft Books by Matt Stevons on T10:46:44-05:00 in Information Technology, Business | Comments
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